When Do I Need To Invest in Brand Photography?
Y’all know I’m biased, BUT hear me out. I truly believe there is no wrong time to invest in yourself and your growing business, whether you are still at that 9-5 job dreaming of being your own boss, or three years in, wondering what the next step is for you. Read on for my top four scenarios for investing in brand photography!
EXPANDING & ELEVATING YOUR BRAND
So much is involved when you decide to go for a redesign or rebrand – possibly a new website design, a new logo, new brand positioning, a more focused brand message, or new brand colors! This is also a time when most brands increase pricing on their offerings or create more value in their packages. You are showing up with more expertise and more experience, but you want to stay relatable to your people.
This is your PRIME opportunity to invest in new photos of you, your workspace, and your process to really show off how YOU run your business to justify charging more for what you do. We hear more and more now that you literally have seconds to hook someone into your website, and that hook really comes down to someone trusting you and connecting with you. That only happens through your words and your beautiful face! Having thoughtful imagery that speaks to your ideal client with a solid strategy will be the key to your success in this redesign!
NEW COLLECTION LAUNCH
If we’re talking about a new product collection, this is a great time to update your website with your latest creations, and maybe try a new styling strategy to really put these pieces in the best light. Creative ideas for styled sessions are some of my favorite conversations with my clients! And if you have a consistent look on your website for all of your product, don’t fret! There’s nothing stopping you from creating styled shots for social media, for blog posts, for website headers, and so many other uses!
BIG LIFE CHANGES
Have you gone through a huge health journey, and you want to celebrate your hard work? Did you become a wife or mother, or undergo a huge mindset shift? Did you finally leave the full time gig and choose to make your side hustle your main focus? All of these changes are great reasons to book a session, and celebrate a change in your life!
SEASONAL MILESTONES OR CHANGES
Did you finally land the speaking engagement for that spring conference you’ve been dreaming about? Is it important that you show up on social media in every season and have appropriate photos for the time of year? Or did you hit a goal in your business earlier than you expected? All of these are great reasons to capture some photos, because growth and progress, no matter how small or big, is worth celebrating!
